Influence
The term ' influencer' has suddenly emerged in common parlance over the past couple of years - referring to people who use their status on social media to advertise products and services to the watching/instagramming public. Influencers have millions of followers watching their every move, and presumably buying the products they endorse. It's all a bit of a mystery to me to be honest. On Wednesday Christiano Ronaldo, probably the most famous footballer on the planet and a role model to thousands of young sports fans across the world, wiped £2.8 billion off the share price of Coca Cola when he removed a bottle of coke from a table at which he was being interviewed and replaced it with a bottle of water. Just think about that for a second. A bloke sits at a table, moves a bottle, and within five minutes the company that made that bottle loses a chunk of its value. Not only that, but the removal of the bottle makes headlines around the world. Talk about...